Keyword relevancy simply put, refers to whether your "keywords" are relevant to the contents, or "theme" of your web page. Most of the search engines use keyword relevancy to determine what the search page is all about and which keywords will help in gaining the required rank while doing a search on any browser.
When selecting the keywords, you have to be more specific as there is better chances of getting targeted traffic. While optimizing any website for keyword relevancy, it is usually best to only target a certain set of keywords on every individual page. This means that the home page should be targeting different words or phrases than any sub-pages for a website.
If you are targeting a lot many words, the search engine will have a difficult time trying to determine what the page is about. If you don’t target the right words based on the content of the page, you could be missing out on ranking opportunities.
Weighted popularity-as some call it, is the practice of deciding "yes" or "no" regarding the question of "if" a key phrase is truly a real world search by someone who's looking for you or your services. This is the first step in the key phrase sorting process.
It is developed according to the types of keywords (also known as meta tags) built into the website content, and the keywords you submit to the search engines describing that specific website. When websites link together, Internet indexing spiders (the software mechanism that indexes the Internet) are more likely to cross over your website, because they will travel to all links provided on each individual website.
Tool For Monthly Search Volume, CPC & Competition of keywords (keywordseverywhere.com)
This is one of the most effective tools I have come across while generating keywords for any products or websites. Do check it for better optimization and keyword relevancy
Here are the tips to score your keyword based on relevancy:
URL
H1 tag
Meta description
Title tag
Body content
Bold or italicized
Alt tags or image filenames
If you find the keywords you are trying to rank for in these areas, you will receive a higher relevancy score, and increase your chances of ranking for the word(s) in a search result.
Keyword relevancy is actually more critical than density in many cases. There as many answers as there are products to be sold. This is a measure of those visitors who are truly looking for your products and/or services. Those keywords that have a combination of high popularity and relevancy are sorted in descending order to reveal which keywords are best. This is a very relevant part of search engine optimization. The more appropriate and up to the point your web site's content is for a specific term, the more likely the site is to show up near the top of search results for the term.
This is what puts your site ahead of the competition and creates dominance in search engine placement.
Also, keyword relevancy is the most difficult Internet advertising criteria to understand. Relevancy is not having a web page titled, named, and content matched. Keyword relevancy is also an important factor when building out a separate content network keyword list and ad groups.
To know more about the keywords research, you can check the help pages below:
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