In these times, when the world is forced to use digital means, marketing has also seen its relevant transition. Email marketing has always helped online businesses, but at these times, it is the key to market any business across globe.
Emails have always been most effective when it comes to targeting your customers considering they stay in the inbox and have more impact.
Why email marketing?
Let us first understand what Email Marketing is all about. Email marketing is the process of targeting potential customers with a commercial message through email medium with the goal of driving sales, increasing customer loyalty, or communicating important information. It is considered as a direct marketing form which is usually used to target masses of people.
Email marketing allows us to build relationships with leads, new customers and existing customers. Businesses use email everyday to reach to new, existing, and future customers which results in being able to help increase customer retention and increase the profit margin.
To start with, what terminologies you must know about Email marketing ?
a. Open Rate: It is defined as the percentage of prospects who open any email. The open rates vary depending on the subject line and relevancy of the subject matter for customers. However, an average open rate for companies is about 20%. If your average open rate falls well under 20%, it's time to re-evaluate your subject lines.
To know how many customers opened your emails, you can enable it here.
To automate this and get a consolidated report for all your mails across businesses, you can use Supermetrics.
b. Response Rate: It is defined as the percentage of prospects who respond to any email. A survey response rate of 50% or higher is considered excellent in many circumstances. A high response rate is driven by high levels of motivation to complete the survey, or a strong personal relationship between business and customer. Survey response rates in the range of 5% to 30% are considered far more typical.
c. Conversion Rate: It is defined as the percentage of responding consumers who subsequently buy the products/services. The number of consumers that respond positively and carry out your desired actions are called conversions.
To know more about Email Marketing, you can view the links below:
How to schedule your mails ? What is the best frequency to target your customers in email marketing without spamming their inbox ?
The traditional approach of sending out emails in the middle of the week/ middle of the day is the usual trend. Usually, sending emails between 01:00 pm-03:00 pm/09:00 am-11:00 am is recommended.
MailChimp (Email Marketing Tool) confirms that Tuesday and Thursday are the two most popular days to send email newsletters. According to their data, the best time to send emails is 08:00 am or 04:00 pm. This is likely because customers have more time to make purchases or are looking for distractions at that time of day. Timing is one of the most important factor when it comes to sending an email to customers.
To know more about this particular concept, please refer to the links below:
Is Email Marketing Still Effective in 2020? What is the future of email marketing?
Email marketing is up to 40 times more effective than the social media, according to a study done by McKinsey & Company. So, email marketing in 2020 still remains the most effective method of attracting and retaining customers. According to the Radicati report, the number of business and consumer emails sent and received per day is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021.
Creating better Data and Personalising your email content is the Future of Email Marketing. By 2023, there will be an estimated 4.3 billion global email users, according to Statista.
You can check these blogs to know more details:
How do I promote my business through email?
Some unique ways to use email marketing for promoting your business are stated as under:
Be a bit generous when it comes to giving discounts and coupons as customers love saving money.
Send in Newsletters related to your business, recent topics, upcoming discounts and specials, helpful content, or any other details that could benefit readers/consumers in their growth.
Create Personalised special content to give a human touch to the emails for your customers as the subscribers should be rewarded for their loyalty with discounts and freebies that are exclusive to them.
Offer email notifications as this service will keep your subscribers coming back to your website and saves them the hassle of having to repeatedly check your website for the information they’re looking for.
Do not forget to allow Blog subscriptions (if you have any) which will increase your website hits and ensure that your readers never miss an article. (Speaking of which, do subscribe to our Blog sanjogsaran.com if you haven't already to get more interesting updates)
To know more ways to promote your business with email marketing, here are few tips:
Having said that, always remember sending too many emails can be off-putting for subscribers and you could end up losing them in the long run.
The types of email marketing have been explained in my blog link mentioned below:
In my subsequent blogs, I will explain in details about the email marketing funnel, best email marketing tools to be used in 2020 and how to create a strategy for email marketing.
Till then Stay happy, Stay safe and most importantly, Stay tuned for the upcoming blogs.
Will be interacting soon with you guys!
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